The University of Cincinnati (UC) is a public research institution in Cincinnati, Ohio, USA. It was established in 1819 and is one of the oldest institutions in the United States. UC is a member of the University System of Ohio and has been designated as a Research University with Very High Research Activity by the Carnegie Commission.
The University of Cincinnati logo features the letters UC locked together and the words "University of Cincinnati", with a focus on "Cincinnati" to represent pride, dedication and to instilling a feeling of place and belonging.
The University of Cincinnati Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.