Niue flag is blue with the Union Jack in the top left corner. As an independent territory in free association with New Zealand, which is a former British colony, the Union Jack represents Niue's historical link with the United Kingdom. The yellow star in the Niuean flag represents Niue's promising future.
The Niue Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.