Hawaii flag features the Union Jack of the United Kingdom in the upper left corner, representing historical ties to the British Empire. The remainder of the flag is made up of eight horizontal stripes of white, red, and blue that alternate in that sequence. Each of Hawaii's principal islands is represented by a different stripe: Hawaii (Big Island), Maui, Oahu, Kauai, Molokai, Lanai, Niihau, and Kahoolawe. The flag design is a visual depiction of Hawaii's distinct culture, history, and island diversity.
The Hawaii Flag Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.