Palantir Technologies is a software firm focused on big data analytics. A group of entrepreneurs, including Peter Thiel, started the company in 2003, and it has since evolved to become a key player in the data analytics market.
The Palantir Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.