The Montreal Impact is a professional soccer team based in Montreal, Canada. The team was founded in 2010 and began playing in Major League Soccer (MLS) in 2012. The team is owned by Joey Saputo, who is also the president of the Saputo dairy company.
The Montreal Impact Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.