Leeds United is a professional football club based in the city of Leeds, England. The club was founded in 1919 and plays its home matches at Elland Road Stadium, which has a capacity of 37,890 spectators.
The Leeds United Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.