Amazon Prime Video is a streaming service provided by Amazon that allows users to watch TV shows, movies, and original content on their devices. It is included with an Amazon Prime membership, which also offers benefits such as free shipping, access to music and books, and more.
The Amazon Prime Video Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.